According to the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be valid and up to date all the time. At the same time, this info is openly visible on WHOIS websites and while this may not be a problem for firms, it may not be very acceptable for individuals, because everybody can view their names and their personal home and email addresses, particularly in times when identity theft is not that rare. That’s the reason why registrars have launched a service that conceals the details of their customers without editing them. The service is called Whois Privacy Protection. If it’s enabled, people will see the details of the registrar, not those of the domain owner, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to conceal your info with some country-code ones.